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Sony is back in the mobile game with their new Xperia™ S HD mobile. The design & UX are very city / London and an important feature is the device pairing, which is highlighted at 2:00 min. This video offers sneak a peek at the next wave of interaction and brand device integration. Notice how many times direct access to Sony Entertainment and Sony Games is mentioned. It’s a signal of the forthcoming battle of device ecosystems.